2017 is coming to a close and I know I say this at the end of every year, but where in the hell has the time gone? Blogging has been a fun ride this year and plenty has happened, but in the process I feel like I’ve learned a good amount of information to make 2018 a successful year for Luxxe and Co.
Let me be clear, I don’t have all the answers, and never will I ever claim to, but, here are five things I learned about blogging in 2017 that can help you out too.
Find Your Brand and it’s Okay to Re-brand
Branding is one of the most important parts to running a successful blog… so I’ve learned the hard way this year.
Here’s why: readers, new and old, need to understand what they are getting when they visit your blog, your social media etc. It’s taken me a while to figure out the “brand” I want my blog to represent and it hasn’t been an easy task. However, branding in today’s blogging world has proven to be one of the most efficient things you can do for your blog. If you’re worried about what happens when you want to change your blog’s direction, understand that it’s okay to rebrand just let your readers know what’s going on and why.
Schedule Damn Near Everything
I use to have a negative view on scheduling; I felt like it wasn’t authentic to have posts go live that were scheduled weeks in advanced, but I can’t believe I ever felt that way! Scheduling saves a ton of time and also prevents the content from being mediocre and rushed.
Pinterest Should Be Your New BFF
Bored? Go to Pinterest!
In a rut? Go to Pinterest!
Not seeing traffic? Just go to Pinterest!
Pinterest is hands down one of the top under-rated social media apps for bloggers. A ton of us put emphasis on Instagram and even Snapchat, however what about Pinterest? Pinterest is a gold mine for two reasons: traffic and inspiration.
As far as traffic goes, majority of my new readers come from Pinterest … yes you read that right, Pinterest. I’m sure you’ve heard it time and time before, in fact every blogging article I’ve read, has mentioned Pinterest for traffic. It wasn’t until I put more time and energy into the app did I see results.
I also love Pinterest for daily inspiration since I am not constantly coming up with ideas left and right. I wish I was, but you know, we can’t get everything we wish for ( and if you are looking for some blog post ideas, check this out).
Don’t underestimate Pinterests’ power to benefit you and your blog. I’m disappointed I didn’t put an emphasis into Pinterest sooner, but better late than ever.
Obstacles Don’t Last Forever
Let’s talk about the infamous Instagram algorithm. I hate it; why would I want to see a post from 4 days ago? *rolls eyes*, but unfortunately, it is what it is. The thing about social media apps, is that companies are constantly looking for the next best thing to add and we just have to go with the flow and make it work. If the Instagram algorithm affected your engagement like it 100 percent effected mine, try to use post notifications and Instagram stories to promote your new posts so people know there is something new on your feed.
Basically, what we can take from all this is every problem has a solution, it’s just up to you to decide to complain or take action.
It’s Okay to Take a Break
Blogging is very time consuming and anyone who tells you different, go right on ahead and give them a side eye. If you’re working full time and then coming home and working full time on your blog, chances are you’ll hit a period where you tap out, and guess what… IT’S OKAY! In almost every Corporate America type work environment, no work is required on weekends and they provide the standard 2 weeks’ vacation, so why guilt yourself out of a blogging break? … don’t.