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29 Mar

The Internet’s Most Talked about Drugstore Concealer


‘m sure by now you have heard about the most raved about drugstore concealer this year. If not… here’s me talking about it. The Makeup Revolution Conceal and Define Concealer has been constantly talked about ever since a few Youtubers brought it to light so of course, out of curiosity, I had to give it a try.

Is the product worth the hype? Let’s discuss how it holds up despite the constant ranting and raving.


Makeup Revolution was originally launched in London, but has made way to multiple countries (approximately 60) due to to the brand’s success.  If you take a look at the company’s product lineup, there are  a bunch of blatant dupes of high end products. Which isn’t necessarily a bad thing for us consumers. However, there have been a few brand creators (Kat Von D) who have spoken out against the brand in frustration.

Now, think of that what you want, but I personally won’t hold it against them.

We aim to deliver exciting, high quality products at affordable prices. Armed with the belief that high-quality makeup should be within reach for all who wish to express themselves

Other than that, no crazy scandals have emerged from the shadows with this brand, which is pretty impressive, being that scandal is all we’ve been seeing in the beauty industry lately.  Oh, and the brand is 100% cruelty free and nothing is tested on animals (a major pro, always).


The Makeup Revolution Conceal and Define Concealer can be found online or in stores depending upon where you live. In the U.S. the product can be found at Ulta and Revolution Beauty USA. If you are outside of the U.S, the concealer can be found at Tam Beauty and SuperDrug. Prices are constant at $7 or 4 Euros for 0.11oz of product.


If you have access to Ulta, you can use the $3.5o off coupon. Which lowers the price, but you must spend $15. To get the coupon, click here.

I unfortunately can’t speak too much on how to get coupons and deals from stores outside of the U.S., but if you have any recommendations, let me know in the comments.


The Conceal and Define Concealer is lightweight, but is full coverage enough to cover blemishes, even skin tone and counteract dark circles (the doe foot applicator helps with smooth application for the sensitive under eye area). The highly pigmented concealer is longwearing and dries down to a matte finish, but it won’t settle into fine lines and pores.

Makeup Revolution’s new concealer comes in 18, yup, 18 shades ranging from fair to dark with cool, neutral and warm undertones.

Fair: C1 – C3

Light: C4 – C6

Medium: C7 – C10

Medium/Dark: C11 – C12

Dark: C13 – C18

I am impressed by the 18 color shade range that is pretty even across the board, however I do feel like there was a huge jump in colors. For example, if you look at my swatch photos down below, I purchased shades C12 and C13; the jump in shades was pretty apparent.

Makeup Revolution's Conceal & Define Full Coverage Conceal & Contour is designed for long lasting coverage! Conceal & Define your look with this ultra-bendable formulation


The instructions on how to apply this product were pretty self explanatory so I’ll list them here:

  1. For under eyes: apply dots under eyes and blend with a synthetic brush or damp beauty sponge
  2. For blemishes: apply only one dot to blemishes or dark spots and blend with finger, brush or sponge
  3. To contour: take shade 2-3 shade darker than your complexion in places where extra dimension is needed blending with a synthetic brush or sponge
  4. Finishing: use a setting powder and fixing spray to lock product in place all day


I wore this product twice before sitting down and writing this review and I felt the same each time. The concealer held up for a max of 5 hours before I realized my dark circles and dark spots were starting to show through and the product was starting to fade away. It is stated on the website that the product must be set with a setting, which I’ve done both times, with two different powders,this one and this one, and received the same result.

When I first applied the product, it did go really smooth, however it dried quick so I wouldn’t recommend letting it sit before blending it in. I used a brush to apply both times, since I did find that the coverage was thin at first and felt that a sponge would’ve reduced the coverage even more.

What I can say is that the concealer was buildable, and in order to cover the hyperpigmentation, I had to apply two layers. The conceal and define concealer is very lightweight and is comfortable to wear during the day. I have normal to dry skin, and at the end of the day I felt pretty oily, despite using a setting powder. I didn’t mind this, since the product still looked natural on the skin the longer I wore it, but the coverage just didn’t last long. at. all.


Alright, to be honest, I was not fully wowed by this concealer. I think for the price, it’s worth trying to see if it works for you, especially if you live in the U.S. and have access to this coupon. Would I jump to repurchase this? No. The Makeup Revolution Conceal and Define conceal just didn’t have enough coverage that last throughout the day. Currently my makeup stash currently contains other concealers that I would choose over this one that that hold up longer through the day without making me feel oily.

I wish the product held up to the hype for me, but unfortunately it didn’t.

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Ariana is a makeup enthusiast with a passion for creating smokey eyes and bold lips and exploring life through her camera lens.

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